CHAPTER 6

Book Smart at Parties

THE BEST PLACE to fill your calendar is at parties. No matter how hard you have to work for them, the sooner you start generating bookings from bookings, the sooner you’ll free yourself from the chore of cold calling.

Think Bookings

Commit to securing two confirmed bookings at each party. Every time you come away from a party without a booking, you sever the link between you and a plethora of potential customers, hosts, and business prospects.

Display Bookings

When guests arrive at the party, the first thing they will do is glance at your display. If all they see are products, they will get the message that you’re there to sell. Period.

If you do what the average party planner does, you’ll earn what the average ...

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