The Dress Rehearsal
THINK OF THE WORLD AS YOUR STAGE, so you don't perform unrehearsed. Before you start calling your prospects, work on your lines and how you will deliver them.
Most of us think visually, so we translate the words we hear into pictures. We “see” the characters in the books we read, and we dream in color. When you make a business presentation, you create word-pictures of the business for your prospect. The more vivid they are, the more likely it is you will inspire the prospect to act.
Before you step into the spotlight, check that the message you want to convey is reflected in your words.
Simple or Easy?
This business is simple. ...
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