How to Connect with More People

YOU ARE EITHER A GOOD or a bad advertisement for your business. People judge you by your appearance, and their response can be positive or negative. There is no neutral. If they don't notice you, that is a major negative. You want to make an impression that invites people to spend time with you talking about the business.

Imagine you are an actor auditioning for a role. You have only a few seconds to warm the casting director to you, so you must think carefully about what you will wear and how you will walk, talk, and act to make an outstanding impression the moment you walk on stage.

Imagine you are a doctor. ...

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