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Be a Sales Superstar by Brian Tracy

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2Act As If It Were Impossible to Fail

Courage is resistance to fear,mastery of fear—not absence of fear.

— MARK TWAIN

Fear, uncertainty, and doubt are, and always have been, the greatest enemies of success and happiness. For this reason, top salespeople work continually to confront the fears that hold most salespeople back. The two major fears that stand as the greatest obstacles on your road to success are the fear of failure, or loss, and the fear of criticism,or rejection. These are the major enemies to be overcome.

As it happens, it is not the actual failure or rejection that hurts you or holds you back. It is the fear of failure or rejection that stops you from acting. It is the anticipation or expectation of failure or rejection that

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