19Set Clear Income and Sales Goals

There is one quality that one mustpossess to win, and that is definitenessof purpose, the knowledge of what onewants and a burning desire to possess it.


Your ability to set goals and then to make clear, written plans for their accomplishment is the master skill of success. In no area is this more important than in the field of professional sales.

The fact is that you can’t hit a target that you can’t see. The highest paid salespeople, in every field, have very clear sales and income goals, broken down by year, month, week, day, and even by the hour. They know exactly what they have to do every working day to achieve the goals they have set for themselves. Every morning, they get up and get to ...

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