Story TimeRationalizations and Other Bad Habits

The most pernicious aspect of procrastination is that it can become a habit. We don’t just put off our lives today; we put them off till our deathbed.



Rationalizations are success killers.

So far, we have determined that every Moment of Discomfort is accompanied by a Moment of Decision, and that these moments are simultaneous, inevitable, and unavoidable. We have also established that the decision to be made can be boiled down to a simple choice: will I do the bold (although uncomfortable) thing, or will I give in to my desire for comfort and find an easier path?

Suppose you have been working with a prospect for some time and everything is going well. Of course ...

Get Be Bold and Win the Sale: Get Out of Your Comfort Zone and Boost Your Performance now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.