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Retraining Your BrainBuilding Bold Thought Patterns

The world turns on our every action, and our every omission, whether we know it or not.

—ABRAHAM VERGHESE, CUTTING FOR STONE

THE BIG IDEA

Boldness begins with your thought patterns. It grows stronger through small decisions and actions over time.

So far, we have looked at small, quick-strike methods for dealing with common sales discomforts. Now it’s time to explore a deeper understanding of those remedies. I will approach this exploration on two different levels in the chapters that follow, beginning with an explanation of the psychological underpinnings of the remedies, using an important and effective psychological approach to discomfort: cognitive behavioral therapy. I believe you will ...

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