11

The Advanced CourseDealing with Big-Time Discomforts

Given the choice between the experience of pain and nothing, I would choose pain.

—WILLIAM FAULKNER

THE BIG IDEA

Overcoming your addiction to comfort requires immediate and automatic reactions. You master your automatic reactions through repetition.

The word hero is thrown around rather carelessly at times, but I think it appropriate to apply this moniker to one of the greatest salespeople of all time: Bill Porter. If you’ve never seen the movie Door-to-Door: The Bill Porter Story, I recommend that you rent it immediately. And if you can get through it without getting choked up, you can then explain what it’s like not to have a soul.

Bill Porter was a door-to-door salesperson whose territory ...

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