Introduction

I do not try to dance better than anyone else.I only try to dance better than myself.

—MIKHAIL BARYSHNIKOV

Potential is a beautiful and simultaneously scary beast. It can both motivate us and frustrate us. You know deep down that you can do better, think better, and be a better and stronger sales professional. And yet, as your conscience quietly but persistently nags you about the as-yet-unfulfilled possibilities for your career and your life, your mind constantly considers the coulds, shoulds, and somedays. Yes, you’ve got a thousand reasons why you cannot do this or you should not do that, but on a deeper level, those rationalizations always ring hollow. You are meant for more, and you know this in your soul.

The reality is that ...

Get Be Bold and Win the Sale: Get Out of Your Comfort Zone and Boost Your Performance now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.