Speed read2.1 Alternatives are more than contrasting props2.2 Go for unique ideas to bolster your competitive position2.3 Think outside the box!2.4 Focus on bigger problems to find bigger solutions2.5 Use clear ground rules for productive brainstorming2.6 Give your alternatives an honest, fair chance2.7 Go on, do cherry pickBig picture2.1 Alternatives are more than contrasting props2.2 Go for unique ideas to bolster your competitive position2.3 Think outside the box!2.4 Focus on bigger problems to find bigger solutions2.5 Use clear ground rules for productive brainstorming2.6 Give your alternatives an honest, fair chance2.7 Go on, do cherry pick