Be Decisive – Now!

Chapter 2

Develop creative alternatives

2.1    Alternatives are more than contrasting props

2.2    Go for unique ideas to bolster your competitive position

2.3    Think outside the box!

2.4    Focus on bigger problems to find bigger solutions

2.5    Use clear ground rules for productive brainstorming

2.6    Give your alternatives an honest, fair chance

2.7    Go on, do cherry pick

 

SPEED READ

2. Develop creative alternatives

2.1 Alternatives are more than contrasting props

Alternative solutions are often abused to make the favoured solution look desirable. The bigger the contrast, the more obvious the case for that solution becomes. This is a careless game. It also ignores the value alternatives can bring to the ultimately recommended solution. ...