chapter 5
Flip Your “Do-It-All” Attitude
BDL is not going to meet the year-end goal. But what can we do going forward to get the product out and back on track?
Okay, let’s delay the rollout a month. Wait—what? The user’s guide needs more work? Training protocol needs approval? Marketing needs to be notified? Sales sheet needs a revision? Decisions on pricing aren’t vetted yet? Internal communications needs more information? IT needs to be in the know?
There’s no way we can do all this in a month now. How is all this work going to be completed? How can I complete all of this?
If you’ve felt like I did with BDL, an identity crisis creeps in (or has gone full blown). For me, it was running stats, analytics, and writing reports and articles. For ...
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