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Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd by Karl D Speak, David McNally

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Standards: How You Do It

If roles is the noun part of a brand, standards and style are the modifiers—the descriptive adverbs and adjectives that create a uniquely detailed picture of your brand in someone's mind. Standards are often measurable or can be defined somewhat objectively.

EXAMPLES OF PERSONAL BRAND STANDARDS
Nonjudgmental listenerAssertively opinionated
Proficient networkerFocused on a closed circle of contacts
Consistent valuesSituational values
Reliably efficientCreatively undisciplined
Open-minded/flexibleStraight/orthodox
Consensus-orientedIndependent and self-directed

As you can see, standards that can be positive and attractive to ...

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