September 2003
Intermediate to advanced
148 pages
3h 18m
English
book
Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd
by David McNally, Karl D Speak
Content preview from Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd
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Standards: How You Do It
If roles is the noun part of a brand, standards and style are the modifiers—the descriptive adverbs and adjectives that create a uniquely detailed picture of your brand in someone's mind. Standards are often measurable or can be defined somewhat objectively.
| EXAMPLES OF PERSONAL BRAND STANDARDS | |
|---|---|
| Nonjudgmental listener | Assertively opinionated |
| Proficient networker | Focused on a closed circle of contacts |
| Consistent values | Situational values |
| Reliably efficient | Creatively undisciplined |
| Open-minded/flexible | Straight/orthodox |
| Consensus-oriented | Independent and self-directed |
As you can see, standards that can be positive and attractive to ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.