If roles is the noun part of a brand, standards and style are the modifiers—the descriptive adverbs and adjectives that create a uniquely detailed picture of your brand in someone's mind. Standards are often measurable or can be defined somewhat objectively.
|EXAMPLES OF PERSONAL BRAND STANDARDS|
|Nonjudgmental listener||Assertively opinionated|
|Proficient networker||Focused on a closed circle of contacts|
|Consistent values||Situational values|
|Reliably efficient||Creatively undisciplined|
|Consensus-oriented||Independent and self-directed|
As you can see, standards that can be positive and attractive to ...