Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd

Your Brand Dimensions

Defining your personal brand dimensions and refining them into a personal brand platform involves identifying the roles, standards, and style that go into each relationship people have with you. For illustration, we'll build one from scratch using Jeannie Seeley-Smith as our example. (Her completed brand dimensions are on page 66.)

David serves on the board of Perspectives, a Minneapolis-based social service agency of which Seeley-Smith is the executive director. The nonprofit agency deals with the many difficult issues involved in rehabilitating the lives of families of women who have been incarcerated for minor crimes or gone through treatment for drug use and other behavioral problems. Seeing what she sees on a daily ...