Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd

Your Brand Promise at Work

Organizations exist for many purposes—to provide products, deliver services, create employment, and enliven communities, to name just a few. Those who work for the organization are hired for their ability to help carry out these missions. The quality of service different people provide, however, is an infinitely variable reflection of how clear and committed they are as employees to that sense of mission.

Sadly, far too many people cannot answer the question, Why are you here? or What is the purpose of your job? in terms that would be meaningful to their customers, their colleagues, or their employers. This lack of clarity affects their motivation and productivity, and thus costs both them and the organization that ...