CHAPTER 12
Getting the word out there
Although this book is more about ‘career coaching’ than ‘job search’, there are two elements that we will look at here:
- publicising your image; and
- networking.
YOUR PR
In Chapter 5 you looked at your image and what you want the world to see you as; in this section we look in greater detail at how you are going to actually get that image within eyeshot of the appropriate public.
What constitutes an appropriate public will depend on what you have decided to do. For instance, if you are planning on politics as a career then the relevant electorate (local or national or party membership) is the appropriate public. If you are looking at a career in, say, the motor trade, then motor dealership management ...
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