Skip to Main Content
Be Your Own Brand, 2nd Edition
book

Be Your Own Brand, 2nd Edition

by David McNally, Karl Speak
December 2010
Intermediate to advanced content levelIntermediate to advanced
168 pages
3h 17m
English
Berrett-Koehler Publishers
Content preview from Be Your Own Brand, 2nd Edition

3Your Personal Brand Is Perceived from Three Different Dimensions

Earlier in our time together we talked about the importance of creating and managing the perceptions others have of you. Admittedly, the notion of perceptions can be a bit nebulous, and understanding how those perceptions come together to define your personal brand can appear daunting. In this chapter, we will explain a simple and proven model that you can use to master the management of these perceptions.

The role of perceptions is one of the most similar aspects between business and personal brand—it is one of the elements of business brand that has a clear translation to personal brand. Dissatisfied with the complexity so often found in other approaches to understanding brand ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Speak for Yourself

Speak for Yourself

Harry Key
Be Brilliant

Be Brilliant

Janine Garner

Publisher Resources

ISBN: 9781605098111