4Authenticity: The Cornerstone to Building a Strong Brand

Many books on personal brand have been published since we wrote the first edition of Be Your Own Brand. A primary focus on authenticity continues to be the one outstanding difference between Be Your Own Brand and those that have followed our lead. Authenticity and alignment are two of the most powerful drivers in building a strong personal brand. We know that alignment is the bridge that builds trust in a relationship. Authenticity provides strength to the span that sustains the alignment between two people.

We also know that brands gain their strength from the inside out. Authenticity is a measurement of the strength of one’s character, and authenticity is the backbone or substance upon ...

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