Skip to Content
Be Your Own Brand, 2nd Edition
book

Be Your Own Brand, 2nd Edition

by David McNally, Karl Speak
December 2010
Intermediate to advanced
168 pages
3h 17m
English
Berrett-Koehler Publishers
Content preview from Be Your Own Brand, 2nd Edition

4Authenticity: The Cornerstone to Building a Strong Brand

Many books on personal brand have been published since we wrote the first edition of Be Your Own Brand. A primary focus on authenticity continues to be the one outstanding difference between Be Your Own Brand and those that have followed our lead. Authenticity and alignment are two of the most powerful drivers in building a strong personal brand. We know that alignment is the bridge that builds trust in a relationship. Authenticity provides strength to the span that sustains the alignment between two people.

We also know that brands gain their strength from the inside out. Authenticity is a measurement of the strength of one’s character, and authenticity is the backbone or substance upon ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd

Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd

David McNally, Karl D Speak
Live Your Best Life

Live Your Best Life

Dr. Stuart Farrimond
Forever Skills

Forever Skills

Kieran Flanagan, Dan Gregory

Publisher Resources

ISBN: 9781605098111