Be Your Own Brand, 2nd Edition

9Personal Brand Building Has Gone Social

The power of social media cannot be underestimated as a tool for personal brand building. At the same time, the hype associated with social media should be tempered by how you use these powerful digital tools. Personal brand building with social media tools is like learning to use a chain saw—if you don’t use it wisely, you may cut off the wrong limb. There is no question that these tools have created a whole new world of brand-building possibilities, unmatched in their power.

For those skilled in using social media tools and who are purposeful in their use, the results can be exhilarating. Others find social media to be intoxicating and the impact on their personal brand can be unpredictable and potentially ...