10The Courage to Live Your Brand

The personal brand you create will become a dynamic presence in your life. But to remain strong, it must be renewed every day. It must become a part of everything you do.

On some days, those objectives will be easy to achieve. On other days, you’ll face situations that will challenge your ability to stand by the sense of purpose, vision, and values you’ve chosen to center your life on. You’ll also encounter times when your brand promise will be severely challenged.

At times, your brand building will seem to be on hold—when life tries to lull you into a state of complacency, even apathy. Whether the seas are rough or calm, your brand needs to be strong enough to ride out the waves and keep moving in the direction ...

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