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Be Your Own Brand, 2nd Edition
book

Be Your Own Brand, 2nd Edition

by David McNally, Karl Speak
December 2010
Intermediate to advanced content levelIntermediate to advanced
168 pages
3h 17m
English
Berrett-Koehler Publishers
Content preview from Be Your Own Brand, 2nd Edition

INTRODUCTIONBeing More of Who You Are

Everyone has a brand, and anyone can be a strong brand. It doesn’t involve changing your personality—you can be an introvert or extrovert. And it’s definitely not about trying to be something you’re not. The difference between one personal brand and another is that the person with a strong brand utilizes his or her special qualities to make a difference in the lives of others. Read that last sentence again, because it is the foundation upon which a strong personal brand is built. Using one’s values and distinctive qualities to make a difference for others is the core ethos of strong, thriving personal brands.

Using marketing techniques merely to create a high profile for oneself is not the point and won’t ...

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Publisher Resources

ISBN: 9781605098111