June 2016
Intermediate to advanced
428 pages
14h 13m
English
Overview
Proximity technology—in particular, Bluetooth beacons—is a major source of business opportunity, and this book provides everything you need to know to architect a solution to capitalize on that opportunity. Learn the key standards—iBeacon, Eddystone, Bluetooth 4.0, and AltBeacon—and how they work with other proximity technologies. Then build your understanding of the proximity framework and how to identify and deploy the best solutions for your own business, institutional, or consulting needs.
Solutions architects of all types—venture capitalists, founders, CEOs, strategists, product managers, CTOs, business developers, and programmers—will learn about the following from reading Beacon Technologies: The Hitchhiker's Guide to the Beacosystem:
Steve Statler is a writer, public speaker, and consultant working in the beacon ecosystem. He trains and advises retailers, venue owners, VCs, as well as makers of beacon software and hardware. Previously he was the Senior Director for Strategy and Solutions Management at Qualcomm's Retail Solutions Division, helping to incubate Gimbal, one of the leading Bluetooth beacons on the market. He is also the CEO of Cause Based Solutions, creators of Give the Change, democratizing philanthropy, enabling non-profit supporters to donate the change from charity branded debit cards, and developer of The Good Traveler program.
Contributors:
Anke Audenaert, CEO, Favrit
John Coombs, CEO, Rover Labs
Theresa Mary Gordon, Co-Founder, tapGOconnect
Phil Hendrix, Director, immr
Kris Kolodziej, President, IndoorLBS
Patrick Leddy, CEO, Pulsate
Ben Parker, VP Business Development, AccelerateIT
Mario Proietti, CEO, Location Smart
Ray Rotolo, SVP OOH, Gimbal
Kjartan Slette, COO, Unacast
Jarno Vanto, Partner, Borenius Attorneys LLP
David Young, Chief Engineer, Radius Networks
Foreword by Asif Khan, President LBMA
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