Book description
Proximity technology—in particular, Bluetooth beacons—is a major source of business opportunity, and this book provides everything you need to know to architect a solution to capitalize on that opportunity. Learn the key standards—iBeacon, Eddystone, Bluetooth 4.0, and AltBeacon—and how they work with other proximity technologies. Then build your understanding of the proximity framework and how to identify and deploy the best solutions for your own business, institutional, or consulting needs.
Solutions architects of all types—venture capitalists, founders, CEOs, strategists, product managers, CTOs, business developers, and programmers—will learn about the following from reading Beacon Technologies: The Hitchhiker's Guide to the Beacosystem:
Steve Statler is a writer, public speaker, and consultant working in the beacon ecosystem. He trains and advises retailers, venue owners, VCs, as well as makers of beacon software and hardware. Previously he was the Senior Director for Strategy and Solutions Management at Qualcomm's Retail Solutions Division, helping to incubate Gimbal, one of the leading Bluetooth beacons on the market. He is also the CEO of Cause Based Solutions, creators of Give the Change, democratizing philanthropy, enabling non-profit supporters to donate the change from charity branded debit cards, and developer of The Good Traveler program.
Contributors:
Anke Audenaert, CEO, Favrit
John Coombs, CEO, Rover Labs
Theresa Mary Gordon, Co-Founder, tapGOconnect
Phil Hendrix, Director, immr
Kris Kolodziej, President, IndoorLBS
Patrick Leddy, CEO, Pulsate
Ben Parker, VP Business Development, AccelerateIT
Mario Proietti, CEO, Location Smart
Ray Rotolo, SVP OOH, Gimbal
Kjartan Slette, COO, Unacast
Jarno Vanto, Partner, Borenius Attorneys LLP
David Young, Chief Engineer, Radius Networks
Foreword by Asif Khan, President LBMA
Table of contents
- Cover
- Frontmatter
- 1. Introduction
- 2. Orientation
- 3. Digital Physical Convergence
- 4. Beacosystem Framework
- 5. Standards
- 6. Chipsets: Understanding the Main Building Block in a Beacon
- 7. Choosing the Right Beacon
- 8. Beacon Deployment Considerations: The 10 Ps
- 9. Designing with Management in Mind
- 10. Designing an Analytics Architecture to Leverage Proximity Data
- 11. Designing with Privacy in Mind
- 12. Orchestration: Making Beacons Behave More Intelligently
- 13. Understanding Beacon Networks
- 14. A Programmatic Advertising Primer
- 15. Understanding the Integration of Mobile, Beacons, and Out-of-Home Media
- 16. Alternative Technologies to Bluetooth Beacons
- 17. Geofencing: Everything You Need to Know
- 18. Barcodes, QR Codes, NFC, and RFID
- 19. Augmenting Beacons with Cellular Network Technologies
- 20. Where Beacons Are Making a Difference
- 21. Using Beacons in Payments
- 22. The Future, Standards, and IP: Please Stop Killing Us
- Backmatter
Product information
- Title: Beacon Technologies: The Hitchhiker’s Guide to the Beacosystem
- Author(s):
- Release date: June 2016
- Publisher(s): Apress
- ISBN: 9781484218891
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