© Stephen Statler 2016
Stephen StatlerBeacon Technologies10.1007/978-1-4842-1889-1_10

10. Designing an Analytics Architecture to Leverage Proximity Data

Stephen Statler1 
(1)
San Diego, California, USA
 
By Ben Parker and Steve Statler
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Analytics is an important aspect of any beacon solution. If beacons are cookies that join the digital and physical worlds, then a key part of what analytics can bring is the ability to gain insights into what is happening in the physical domain.
This chapter looks at some background to what’s happening in analytics, what big data is and its link with beacons, and how smartphones are changing this area. It then looks at ...

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