© Stephen Statler 2016
Stephen StatlerBeacon Technologies10.1007/978-1-4842-1889-1_12

12. Orchestration: Making Beacons Behave More Intelligently

Stephen Statler
(1)
San Diego, California, USA
 
A370793_1_En_12_Figa_HTML.jpg
John Coombs, Co-founder and CEO, Rover
The opportunity to better understand the physical context of our customers and communicate with them in a hyper-local and relevant fashion has beacon solution designers eager to execute and realize the great “promise” of beacons.
A simple scan through marketing industry publications might have us believe that with the purchase of some beacon hardware and a few sessions with our mobile agency, we can be in market, delivering ...

Get Beacon Technologies: The Hitchhiker’s Guide to the Beacosystem now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.