© Stephen Statler 2016Stephen StatlerBeacon Technologies10.1007/978-1-4842-1889-1_12
12. Orchestration: Making Beacons Behave More Intelligently
San Diego, California, USA
John Coombs, Co-founder and CEO, Rover
The opportunity to better understand the physical context of our customers and communicate with them in a hyper-local and relevant fashion has beacon solution designers eager to execute and realize the great “promise” of beacons.
A simple scan through marketing industry publications might have us believe that with the purchase of some beacon hardware and a few sessions with our mobile agency, we can be in market, delivering ...