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Beacon Technologies: The Hitchhiker’s Guide to the Beacosystem
book

Beacon Technologies: The Hitchhiker’s Guide to the Beacosystem

by Stephen Statler
June 2016
Intermediate to advanced
428 pages
14h 13m
English
Apress
Content preview from Beacon Technologies: The Hitchhiker’s Guide to the Beacosystem
© Stephen Statler 2016
Stephen StatlerBeacon Technologies10.1007/978-1-4842-1889-1_14

14. A Programmatic Advertising Primer

Stephen Statler1 
(1)
San Diego, California, USA
 
A370793_1_En_14_Figa_HTML.jpg
Anke Audenaert, CEO Favrit and Adjunct Professor, Anderson School of Management, UCLA
A frequent question from investors in proximity solution providers is “how do we make money?” Advertising revenue is one of the most frequent answers. Internet advertising is a $49 billion1 market. It has fueled the development of the search and mapping services we all depend on. We are all Internet advertising experts, in that we are on the receiving end of banner ads, videos, search ads, boosted ...
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Publisher Resources

ISBN: 9781484218891Purchase book