Anke Audenaert, CEO Favrit and Adjunct Professor, Anderson School of Management, UCLA
A frequent question from investors in proximity solution providers is “how do we make money?” Advertising revenue is one of the most frequent answers. Internet advertising is a $49 billion1 market. It has fueled the development of the search and mapping services we all depend on. We are all Internet advertising experts, in that we are on the receiving end of banner ads, videos, search ads, boosted ...
