© Stephen Statler 2016
Stephen StatlerBeacon Technologies10.1007/978-1-4842-1889-1_17

17. Geofencing: Everything You Need to Know

Stephen Statler
San Diego, California, USA
Patrick Leddy, Founder and CEO, Pulsate
In the race to become more connected with our customers, a company’s ability to build a “customer context stack” will define its overall success.
Hybridizing multiple customer data points from the virtual and physical worlds helps us understand the true expression of who customers are and what they are doing each and every moment. These “mobile moments” provide excellent opportunities to deepen the relationship and create value for both ...

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