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Beacon Technologies: The Hitchhiker’s Guide to the Beacosystem
book

Beacon Technologies: The Hitchhiker’s Guide to the Beacosystem

by Stephen Statler
June 2016
Intermediate to advanced
428 pages
14h 13m
English
Apress
Content preview from Beacon Technologies: The Hitchhiker’s Guide to the Beacosystem
© Stephen Statler 2016
Stephen StatlerBeacon Technologies10.1007/978-1-4842-1889-1_17

17. Geofencing: Everything You Need to Know

Stephen Statler1 
(1)
San Diego, California, USA
 
A370793_1_En_17_Figa_HTML.jpg
Patrick Leddy, Founder and CEO, Pulsate
In the race to become more connected with our customers, a company’s ability to build a “customer context stack” will define its overall success.
Hybridizing multiple customer data points from the virtual and physical worlds helps us understand the true expression of who customers are and what they are doing each and every moment. These “mobile moments” provide excellent opportunities to deepen the relationship and create value for both ...
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Publisher Resources

ISBN: 9781484218891Purchase book