© Stephen Statler 2016
Stephen StatlerBeacon Technologies10.1007/978-1-4842-1889-1_1717. Geofencing: Everything You Need to Know
Stephen Statler1Â
(1)San Diego, California, USA
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Patrick Leddy, Founder and CEO, Pulsate
In the race to become more connected with our customers, a companyâs ability to build a âcustomer context stackâ will define its overall success.
Hybridizing multiple customer data points from the virtual and physical worlds helps us understand the true expression of who customers are and what they are doing each and every moment. These âmobile momentsâ provide excellent opportunities to deepen the relationship and ...