Dr. Phil Hendrix, Managing Director, immr
As with any new technology, beacons are the subject of considerable speculation and even hype. Still in the early stages, beacon deployments have met with success as well as disappointment,1 prompting some to question whether beacons will ever fulfill their promise. This chapter shows how beacons, properly integrated with mobile solutions, are transforming customer experience, improving operations, and boosting the bottom line for brand, ...
