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Beacon Technologies: The Hitchhiker’s Guide to the Beacosystem
book

Beacon Technologies: The Hitchhiker’s Guide to the Beacosystem

by Stephen Statler
June 2016
Intermediate to advanced
428 pages
14h 13m
English
Apress
Content preview from Beacon Technologies: The Hitchhiker’s Guide to the Beacosystem
© Stephen Statler 2016
Stephen StatlerBeacon Technologies10.1007/978-1-4842-1889-1_20

20. Where Beacons Are Making a Difference

Stephen Statler1 
(1)
San Diego, California, USA
 
Dr. Phil Hendrix, Managing Director, immr
A370793_1_En_20_Figa_HTML.jpg
As with any new technology, beacons are the subject of considerable speculation and even hype. Still in the early stages, beacon deployments have met with success as well as disappointment,1 prompting some to question whether beacons will ever fulfill their promise. This chapter shows how beacons, properly integrated with mobile solutions, are transforming customer experience, improving operations, and boosting the bottom line for brand, ...
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Publisher Resources

ISBN: 9781484218891Purchase book