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Understanding Value and Value Creation

The first chapter introduced the five secrets that great value creators master. This chapter and the next examine specific strategies for excelling at each of these five aspects of value creation. Both organizational and personal strategies are presented so that you can use the secrets of value creation to enhance your organization's success—and your own.

This chapter focuses on strategies related to the first two principles, understanding the meaning of value and understanding multiple perspectives on the activities that create value. These fundamental aspects of value creation have to do with how value is defined and understood at both the organizational and personal levels. Creating a shared and nuanced ...

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