A Deep Understanding of Strategy
As I said in Chapter One, effective value creators have a deep understanding of both their organization's strategy and their own personal strategy for success. For the organization, the overarching goal of value creation can be met only if decision making at all levels is aligned with this fundamental objective. Achieving this alignment of decision making and value creation begins with the formulation and communication of corporate strategy.
It might seem that “everyone knows” the importance of having a clear strategy that is communicated throughout the organization. Yet in a surprising number of cases, the organization's ...
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