imagesPersonal Success Strategies for Marketing and Affiliated Functions

At the personal level, there are four key points for people in Marketing and affiliated groups. First, the principles of success developed in the initial chapters of this book have powerful applicability in these areas. Thus it is critically important to develop a personal success strategy that makes you stand out from others in your group.

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Figure 5.3. How Marketing and Affiliated Groups Can Optimize Value Creation

Second, perhaps the easiest way to distinguish yourself is to develop ...

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