Chapter 2
RESONANT LEADERSHIP
What It Takes
MOST PEOPLE UNDERSTAND what a leader is supposed to do. They know what the job entails: scan the environment; build a strategy; organize, execute, and manage resources to get the job done.1
Far fewer people understand how to lead: how to mobilize energy in people, teams, and other groups; how to inspire and motivate through hope, vision, meaning, and purpose; how to increase productivity while also releasing people’s talent, creativity, and resilience; how to build a resonant culture that calls for everyone’s best.
Dan Sontag, Senior Vice President at Merrill Lynch, knows how to lead.2 He is part of a winning team. Wall Street attributes Merrill’s private client business success to strategy and execution—the ...
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