© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2023
A. SidhuBecoming a Software Companyhttps://doi.org/10.1007/978-1-4842-9169-6_6

6. Manage Development Flow, Not Project or Product

The Flow Principle
Amarinder Sidhu1  
(1)
Bay Area, CA, USA
 

What should we change in our product development process? Eliminate waste? Increase quality? Raise efficiency? Shorten cycle time? The key to answering this question is to step back to a more basic question: Why do we want to change the product development process? The answer: to increase profits.

—Donald G. Reinertsen

Systems of information-feedback control are fundamental to all life and human endeavor, from the slow pace of biological evolution to the launching of latest ...

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