© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2023
A. SidhuBecoming a Software Companyhttps://doi.org/10.1007/978-1-4842-9169-6_8

8. Practice the Art of Creative Management

The Management Principle
Amarinder Sidhu1  
(1)
Bay Area, CA, USA
 

This is business by people who have studied to learn the art of working together. It is business by people who share a code of honor that binds them in mutual trust. It is business whose purpose is as much to know its market—the attitudes and desires of the people who might buy its product or its service—as it is to provide that product or service with integrity. It is business by people who have formed an effective team that can act and that will act swiftly and decisively ...

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