Becoming a Sustainable Organization

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Chapter 15

Celebrating Success

In order to build an effective sustainable strategy, the framework must include tools and techniques to

reinforce desired behaviors for both internal and external stakeholders. Establishing a clear sustainabil-

ity vision and communicating it to your employees, suppliers, customers, and other stakeholders sets the

framework for creating a culture of sustainability. Employees need to understand the organization’s sus-

tainability goals and their role in achieving those goals. Recognizing and rewarding ideas, actions, and

collaborations that support sustainable strategy reinforce the organizational priorities to a ...