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Becoming an Effective Mentoring Leader: Proven Strategies for Building Excellence in Your Organization by William Rothwell

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CHAPTER 8THE STORYTELLING MENTOR

Storytelling is the most powerful way to put ideas into the world today.”

—Robert McAfee Brown

Storytelling at the Workplace: A Brief Introduction

Interest in workplace storytelling, both oral and written, has surged over the past 15 years or so. A large number of books and articles are devoted to the subject and targeted at academics and practitioners. The fact that Reader’s Digest would run a story on storytelling (i.e., Clark, 2007) is a crude but accurate barometer of just how mainstream the practice has become.

We can also gain insight from knowing who is practicing storytelling. Here is a partial list of organizations that are doing so:

• 3M (Shaw, Brown, and Bromiley, 1998)

• Eli Lilly (Harris and Barnes, ...

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