CHAPTER22Output 2: Your Executive Coaching Practice

THIS CHAPTER SUMMARIZES THE BUSINESS OR PRACTICE ASPECTS OF EXECUTIVE COACHING AND PROMPTS YOU TO CREATE A PLAN TO INCREASE YOUR COACHING WORK. THIS IS THE SECOND OUTPUT OF YOUR PERSONAL MODEL. IT extrapolates from Output 1—your approach to coaching—into your future as a coach. It asks you to reflect on how to integrate coaching with your other professional activities. You may be an internal or external coach with varying interests and opportunities to do coaching. Whichever aspects of the profession you choose, it is essential that you secure real-world application to continue to build your coaching skills, whether your coaching services are fee-free or income-producing.

Since most coaches ...

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