O'Reilly logo

Becoming Facebook by Mike HOEFFLINGER

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

1

The Bell Tolls

Half the company it used to be

image

Figure 1-1. Facebook’s closing stock price following its 2012 IPO(May 18–September 4)

On September 4, 2012, 109 days after standing up in front of an expectant world as the second largest stock market initial public offering (IPO) in US history, Facebook’s stock closed at $17.73, 53%—and more than $50 billion in value—below its hopeful origin as not just a public company but as a referendum on social media. (See Figure 1-1.)

A referendum on Mark Zuckerberg—the wunderkind who had been fictionally immortalized in an Oscar-winning Aaron Sorkin screenplay—for whom “a million wasn’t cool.”

A referendum ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required