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Becoming Facebook by Mike HOEFFLINGER

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13

Messaging Becomes the Medium

Two more giant apps and an artificial intelligence based on trillions of pieces of data

Social media is big. So big that there is only one class of apps bigger: messaging. As you can see in Figure 13-1, while Facebook is the largest social network and Instagram the second largest, there are four messaging apps larger than Instagram: WhatsApp, Facebook Messenger and Chinese juggernaut Tencent’s QQ and WeChat. A dominant seven of the top 10 communication apps in the world are now messaging apps.

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Figure 13-1. Global monthly users (millions, circa Q4 2015 to Q2 2016)1

Is it really possible that the new New Thing™ looks ...

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