13
Messaging Becomes the Medium
Two more giant apps and an artificial intelligence based on trillions of pieces of data
Social media is big. So big that there is only one class of apps bigger: messaging. As you can see in Figure 13-1, while Facebook is the largest social network and Instagram the second largest, there are four messaging apps larger than Instagram: WhatsApp, Facebook Messenger and Chinese juggernaut Tencent’s QQ and WeChat. A dominant seven of the top 10 communication apps in the world are now messaging apps.
Is it really possible that the new New Thing™ looks ...
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