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Becoming Facebook by Mike HOEFFLINGER

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16

What If Facebook “Wins”?

Reknitting the Pangea of the mind

With a mission as big as Facebook’s, a constant refrain—at least internally—that Facebook’s “journey is only 1% done” and with all of us heads-down in our phones, we don’t think much about what happens if Facebook—for lack of a better word—“wins.”

If they serve a Facebook-sized share of China’s Internet population. If they connect the unconnected, especially in India and Africa, with drones and satellites. If they make video—all our phones will have 3D 360-degree video by 2025—as ubiquitous as photos are today. If you can feel as though you can “be” nearly anywhere nearly anytime and discover and watch all of it—including commercial television—right in what Facebook’s pervasive News ...

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