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How Facebook Grows . . . and Grows
LESSON 3:Know your North Star Metric, Magic Moment and Core Product Value.
Background: It’s never been easier to launch a product or service than with today’s Internet technologies. With 3 billion connected people in the world, it would seem that finding customers is like the proverbial fish in a barrel. In reality, the process of adding and retaining customers is a complex effort requiring the interweaving of left-brain analytics and right-brain product design.
Facebook’s Move: Facebook ushered in the modern era of growth marketing when it inaugurated a team responsible for determining the company’s products’ North Star Metric, Magic Moment and Core Product Value, monitoring them more closely and working ...
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