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Becoming Facebook by Mike HOEFFLINGER

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9

How Facebook Became More Than Facebook

LESSON 7:Disrupt yourself before someone else does.

Background: Disruption is inevitable and, in the modern connected economy, can come more swiftly than ever. To retain the initiative—especially when you’re winning—shape that disruption through your own moves instead of falling victim to those of others.

Facebook’s Move: Zuckerberg began a string of self-disruption when he struck swiftly in a one-on-one engagement with the CEO to acquire Instagram before a large competitor did or a smaller competitor grew to make things uncomfortable. The successful integration of Instagram proved that Facebook was the place to be for the world’s best builders, enabling an ongoing diversification through a multi-app ...

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