Chapter 4Creating a Best Team From Scratch
Entrepreneurs start with a dream and an idea. They have a solution to a problem within an industry, or a concept for a product that consumers don't even know they want (but hopefully soon will). If the idea is truly breakthrough, it will be a disruptor, shaking up how business is done or customers are served. The results could be revolutionary.
At the very beginning, a start-up company is usually just an entrepreneur and maybe a partner or two. There is no infrastructure or formalized process—sometimes there's not even an office. Some of the most successful companies got their start in a college dorm room (e.g., Facebook, Dell computers) or a garage (e.g., Amazon, Google, Apple, Tesla). When the digital ...
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