CHAPTER 2

Be

Building Your Brand, Polishing Your Presence, and Dealing with Being Booped

What does it mean to you to be a leader? Or, to put it another way, what kind of leader do you want to be?

Whether you’ve fallen into a leadership position or you’ve been dreaming your entire life of being an entrepreneur, a CEO, or POTUS (that’s president of the United States, if you weren’t as big of a West Wing fan as I was), it’s important to think about not only what you want to do as a leader, but also what you want to be as a leader. This is where the concept of personal branding comes into play. I know some people dislike the term personal branding, so whatever you prefer call it, we are talking about defining and managing your professional reputation. ...

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