CHAPTER 5

Live the Golden Rule in Business and in Life

Treat others right in business and in life.

My family was on the final leg of a 120-mile dream vacation when the cold, cruel world interrupted our reverie. We’d been mesmerized by incredible views of mountains, waterfalls, and a spectacular countryside during this South American journey. Our trip had begun on a boat, but as we traveled from Bariloche, Argentina, to Puerto Montt, Chile, we switched to a bus.

After our driver had stopped a couple of times to let people off in the villages along the route, a German couple suddenly jumped up and yelled first in their own language, which I couldn’t understand, and then in English: “They’ve stolen everything! They’ve taken all of our money, our ...

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