Bed Bath & Bankruptcy: Lessons for Senior Leaders
Research reveals that a focus on finances is no substitute for creating customer value when a company is struggling.
Bed Bath & Beyond (BB&B) finally filed for bankruptcy on April 23, 2023, after surviving a near-death experience earlier in the year thanks to a last-minute equity infusion from an opportunistic investor. The termination of that agreement and the subsequent failure to raise sufficient capital through new share issuance and other financing techniques meant that the company had exhausted the capacity of creative financial engineering to stay in business.
The financially focused strategy initiated ...
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