Good Evening …

Offline? Excellent. Welcome to Bedtime Stories for Managers, a playful book with a serious message: management has to come down from lofty leadership to grounded engagement. How so? By organizing like a cow instead of a chart … so that strategies can grow like weeds in a garden … as extraordinary ideas come from ordinary people … who are distinctively worldly instead of cookie-cutter global.

The first story sets the tone, telling how the CEO of a failing airline sat in First Class while his customers in back had to eat what was called scrambled eggs. In a world as scrambled as ours, managers have to eat those eggs.

A few years ago, ...

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