Before and After magazine's focus on clarity, simplicity, and elegance has won it legions of fans--fans who will welcome this second volume of the definitive Before and After Page Design by John McWade. Truly an icon of the graphic design community, his insistence on approaching design not as mere decoration but as an essential form of communication is vividly apparent in this cohesive primer on page design and layout. And you could not hope for a better, more qualified teacher. McWade shows readers how to arrange and present information using today's powerful graphics tools. Readers will learn how to design single-page and multi-page documents, brochures, and ads; why one typeface works better than another; and much more. Best of all, they'll discover how to think visually transforming the images in their heads into something that communicates effectively on the page.
Table of Contents
- Design without rulers: Put away your ruler. Here’s how to design the way you see.
- The empty page has a lot to say: Don’t fly past that setup dialog! It’s where your design begins!
- Our color wheel: The color wheel is our tool for understanding which colors go with what.
- How to find the perfect color: The color palette you need is already hidden in the photo. Here’s how to find it.
- What typeface goes with that?: How to pick a typeface that complements a graphic.
- How contrasts create type style: Using contrast properly can make or break your typographic design.
- Typography 101: Type is a tool: Learn how to use it properly, and your work improves.
- Character parts
- Many from one: Big photos have small photos inside. Here’s how to get several images out of one original.
- More from less
- Cropping basics: How to crop photos for function and meaning.
- Background selection
- Focal points: Complex or ambiguous photo? Eight simple ways to put the reader’s eye where you want it.
Cool covers: Ten simple ideas for great-looking covers
- 1. Build a cover of squares
- 2. Many photos? Display them in a grid!
- 3. Narrow page makes a “revealing” cover
- 4. Condense your design
- 5. Less makes for more impact
- 6. Create a natural backdrop from recycled parts
- 7. Design a bold, sleeve-style cover
- 8. Set a beautiful title in one line
- 9. Make a picture-frame cover
- 10. Do more with less
- How to design a second page: You’ve designed a beautiful outside. How do you follow it up inside? Simply.
- Bring the outside in
- Simply borderless: How to design pages for desktop printers that can’t print to the edge.
- Voice-over captions: A caption can be much more than a label. Here’s how to get it onto your picture and into your story.
- Multi-caption photo tells many stories
- Multiple captions in high style
- Lessons from a beautiful site: The University of Miami College of Arts & Sciences shows that beauty really is in the details.
- A welcoming home page: Greet all of your online viewers.
- Simple, bold, bright: Minimalism works on any scale.
- Organize that card
- The power of the postcard: Big image and small type, or big type and small image: Either works well.
- Put a photo in your name: Words and pictures can be stronger than words alone.
- Functional beauty
- Make a theme: A simple graphic can provide a focal point, color, and continuity.
- Design a story-style brochure: Fold—and unfold—a single sheet into an appealing, narrative-like presentation.
- Template: Story-style brochure
- Design a pocket-size brochure: Eight small pages tell a big story.
- Template: Pocket-size brochure
- A small newsletter that reads big: Half-size page is easy to design and creates a strong impression.
- Design a “photo” graph
- Design a card the easy way: A photo and one block of type is all it takes to make a beautiful card.
- Design a dual-purpose letterhead: Legal-size sheet can serve as your letterhead and provide a bonus, too.
How to set a text-only logotype: The key is to work with the natural pattern of your letters.
- 1. A logotype starts with the alphabet
- 2. For example...
- 3. Find your pattern
- 4. Pattern breakers
- 5. Pattern makers
- 6. Shape makers
- 7. Design a card
- Design a flier that comes back to you: On a budget? Design a flier that doubles as its own return envelope!
- Template: Flier that comes back
- Small site, great format: This simple beauty is ideal for professionals and small enterprises.
- Template: Small format website
- Design a beautiful Web header: Create an effective header the easy way. Just think in sections.
- Design simple presentations: Visual brevity will help a great talk.
- Picture your presentation: Photographs give your audience an emotional connection to your words.
- Design a panoramic booklet: A cross between book and magazine, this landscape format is unusually easy to lay out.
- Template: Panoramic booklet
- Design below the line: Simple technique creates a report that looks open and inviting.
- Title: Before & After
- Release date: November 2009
- Publisher(s): Peachpit Press
- ISBN: 9780321684530