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Before & After by John McWade

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Chapter . Design a story-style brochure: Fold—and unfold—a single sheet into an appealing, narrative-like presentation.

The best books, plays, songs, and speeches are in a storybook format—they have a beginning, a middle, an end, each building to the next, and all the parts tie coherently together. It’s easy to put this engaging style to work in a small brochure. Fold and design your sheet so the reader sees your presentation in sequence. Each space tells a different part of the story, and all share a common style. It’s inexpensive, it feels big, and it’s fun to make. Here’s how.

Design a story-style brochure: Fold—and unfold—a single sheet into an appealing, narrative-like presentation.

Front cover

One sheet, big impact Unfolding a legal-size sheet reveals ...

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