The economy of direct mail is especially valuable for non-profits. But amidst all the junk mail, a letter must work quickly to stand apart. It must establish its reputability, attract with its message, and generate a reply.
The Saint Philomene Shelter exists on contributions for which it periodically makes an appeal. We’ve designed for it a dual-purpose letterhead that conveys an image of dignity and authority, and has a perforated panel as a leave-behind. Here’s how it works.