Before & After®: How to Design Cool Stuff

Chapter . Design a flier that comes back to you: On a budget? Design a flier that doubles as its own return envelope!

To raise money from private donors to pay for its new, city-center plaza, the Lodi Veterans Plaza Foundation needs an attractive but inexpensive appeal. Here’s a great solution—a flier that tells the story and collects the money! It’s a letter-size sheet suitable for desktop printing that folds to become its own return envelope, neatly securing the donor’s check.

Front

Back

Folded for mailing

Catch the eye of the passerby

Whether displayed ...